FAQ
Frequently asked questions
Straight answers for venue owners and field sales reps. For a live wall tour, see examples.
What is IlumARella?
IlumARella is a local-first B2B platform that turns venue walls into measurable customer acquisition tools using phone WebAR. Guests scan a QR code and experience branded AR in their phone browser — no app download. Venues get photo portals, treasure hunts, referral objects, loyalty triggers, and wall or room skins, plus analytics on scans, shares, and estimated visits.
Do customers need to download an app?
No. IlumARella experiences run as phone WebAR in the mobile browser. Guests open the camera or scan a printed QR code and the experience loads instantly — critical for cafés, gyms, dental offices, and retail where app friction kills participation.
How does WebAR on a wall work for a small business?
You place a QR code (or printed target) on a wall, window, table tent, or object. Guests scan it with their phone. The browser unlocks a branded AR layer — photo portal, hunt station, loyalty reward, or referral offer. The platform logs scans and shares so you can measure acquisition, not just aesthetics.
How much does IlumARella cost?
Starter is $299 per month for single-location venues getting started with WebAR walls. Growth is $499 per month (recommended) for unlimited experiences, referral and loyalty tools, performance reports, and quarterly content refreshes. Multi-location pricing is custom.
What types of experiences can I run?
Core experiences include Photo Portals, in-store Treasure Hunts, Referral Objects, Loyalty Triggers, and Wall or Room Skins. Templates are tuned for owner-operated venues and strip-mall businesses — not generic enterprise AR kits.
How long does onboarding take?
Typical client onboarding is 7–10 days: welcome kickoff, site survey with wall photos, template selection, content creation and QA, QR and print materials, staff training, then Day 10 and Day 30 check-ins with performance reports.
How do field sales commissions work?
IlumARella is sold primarily through field sales reps with a hybrid residual model: a one-time finder fee of $150–$300 when a client signs and pays, plus $40–$75 residual every month the client stays active. The platform tracks which rep owns each client so residuals stay accurate.
How is this different from posters or generic QR codes?
Static posters and plain QR links don’t create a branded spatial moment or structured referral loop. IlumARella turns the physical wall into an interactive acquisition surface — shareable AR, trackable offers, and ongoing measurement — without requiring guests to install an app.
Who can sell IlumARella?
Field sales representatives who canvass owner-operated venues — cafés, gyms, dental, retail, and strip-mall businesses. Reps demo on the venue floor in minutes using phone WebAR.
When do residuals start?
Finder fees are recorded when a client signs and first payment clears. Monthly residuals accrue for each active client owned by the rep and are calculated from the residual ledger each period.